Journal of Economic Education and Entrepreneurship Studies

Human Resource Cost Management: Balancing Employee Welfare and Corporate Profitability

Rifki Suwaji — 2025-03-10

Human resource cost management is a crucial aspect of corporate business strategy to ensure a balance between employee welfare and profitability. This study aims to analyze the impact of human resource cost management on employee welfare and its effect on corporate profitability, using GoTo Group as a case study. A quantitative approach is applied with a linear regression analysis method to examine the relationship between the independent variable (human resource cost management), the mediating variable (employee welfare), and the dependent variable (corporate profitability). Data were collected through employee surveys at GoTo and an analysis of financial reports and HR policies. The results show that human resource cost management significantly affects employee welfare (β = 0.45, p-value = 0.000), while employee welfare positively contributes to corporate profitability (β = 0.30, p-value = 0.001). These findings suggest that cost efficiency strategies that consider employee welfare can enhance productivity and corporate competitiveness. Additionally, work flexibility plays a vital role in improving employee satisfaction and retention. This study recommends that technology-based companies such as GoTo Group develop data-driven strategies to optimize sustainable HR policies that positively impact long-term profitability.

SWOT-AHP Integrated Strategic Analysis of Culinary MSMEs: Optimizing Product Diversification to Increase Sales

Chaerunnisa Najib — 2025-03-10

This study aims to analyze internal and external environmental factors affecting MSMEs in the culinary sector and to formulate appropriate strategic alternatives for business development using SWOT-AHP integration. A mixed-methods approach, combining qualitative and quantitative techniques, was employed. Data were collected through observations, interviews, and questionnaires, utilizing both primary and secondary data sources. Analysis tools included Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) Matrix, SWOT Matrix, and Analytical Hierarchy Process (AHP) using Expert Choice software. The results indicated an IFE total score of 2.74 and an EFE total score of 2.39, placing the MSME within the growth quadrant (Quadrant I), which signifies a strong position for leveraging internal strengths and external opportunities. Based on SWOT analysis, the Strength-Opportunity (SO) strategies recommended include maintaining and enhancing service quality to ensure customer loyalty, leveraging product diversification to increase sales, and utilizing brand ambassadors for effective promotion. Weakness-Opportunity (WO) strategies involve pricing adjustments based on market conditions and quality enhancement to retain customers. Strength-Threat (ST) strategies recommend maintaining product quality despite rising raw material costs to sustain customer retention. Lastly, Weakness-Threat (WT) strategies suggest expanding market reach and intensifying promotional activities to remain competitive. The AHP analysis identified the most prioritized strategic alternative: leveraging product diversification to enhance sales volume. This study contributes practical insights for culinary MSMEs seeking sustainable growth and improved market competitiveness.

Students' Thinking Skills in Solving HOTS Standardized Problems Based on the SOLO Taxonomy of Economics Subjects at Senior High School

Seri Ningsih — 2025-03-10

This study aims to determine the thinking ability of SMA Negeri 1 Sangasanga students in solving HOTS standardized questions based on SOLO Taxonomy in economics subjects. The subjects of this study were students of class XI.3 who chose economics as a specialization subject. The type of research conducted in this study uses descriptive with a qualitative approach. The data analysis technique used is written test analysis and is elaborated with several stages which include data reduction, data presentation and verification. The results showed that the thinking ability of students in class XI.3 SMA Negeri 1 Sangasanga in solving economic problems with HOTS standards was quite good and diverse. Of the 31 students, none were at the Pre-structural level, 26% reached the Uni-structural level with 8 students, 61% reached the Multi-structural level with 19 students and 13% had reached the Relational level with 6 students.

Risk and Return Evaluation: A Modern Portfolio Theory Approach on Bina Puri Berhad and Ahmad Zaki Resources Berhad Stocks

Nur Fauziyah — 2025-03-10

This study analyzes investment strategies based on Modern Portfolio Theory (MPT) using a case study of two Malaysian construction companies, Bina Puri Holdings Bhd and Ahmad Zaki Resources Berhad (AZRB). The study evaluates the risk and return of both companies' stocks using variables such as average closing price, average return rate, variance, and standard deviation. The results show that Bina Puri Berhad has a higher average return (36.43%) compared to AZRB (11.23%), but it also comes with higher risk. The correlation between the two stocks was found to be weakly positive (0.1759), indicating potential diversification benefits within a portfolio. By applying MPT principles, the study identifies the optimal portfolio combination that minimizes risk while maximizing returns. The findings highlight the importance of diversification in portfolio management and the relevance of MPT in strategic investment decision-making.

The Influence of Foreign Debt and Foreign Direct Investment on Economic Growth in Indonesia

Siti Fatimatu Zahro — 2025-03-10

Economic growth remains a primary concern for the government. To stimulate economic growth, the government has implemented foreign debt and foreign direct investment policies. The objective of this research is to examine the influence of foreign debt and foreign direct investment on Indonesia's economic growth. This research employs explanatory research with a quantitative approach, utilizing population and sample data consisting of foreign debt, foreign direct investment, and economic growth from 2013 to 2023. The data analysis techniques include classical assumption tests (normality test, multicollinearity test, heteroscedasticity test,¹and autocorrelation test), multiple linear regression, hypothesis testing (t-test and F-test), and²the coefficient of determination test, using EViews 12 to analyze the data.

The Influence of AI-Powered Payroll Management on Financial Planning in Organizations

Fida Oktafiani — 2025-03-10

Artificial Intelligence (AI) has revolutionized various aspects of financial management in organizations, including payroll systems. This study aims to analyze the impact of AI-powered payroll management on financial planning in organizations, employees' financial literacy, and workplace productivity, with PT Telkom Jabodetabek as the research object. A quasi-experimental method was used to compare an experimental group that adopted AI-powered payroll systems with a control group using traditional payroll methods. The pretest and posttest results indicated a 20% increase in financial literacy and a 13% rise in workplace productivity after implementing AI payroll systems. Qualitative analysis from interviews with financial managers and HRD confirmed that AI-powered payroll enhances transparency and accountability in salary management. However, challenges in implementation include low technology adoption among employees and concerns regarding personal data security. Therefore, organizations should integrate financial literacy programs and technology training to maximize the benefits of this system. Overall, this study highlights that AI-powered payroll has significant potential to improve operational efficiency, employees' financial well-being, and workplace productivity, but its success depends on the organization's readiness to manage this digital transformation.

The Influence of Foreign Investment and Domestic Investment on Indonesian Economic Growth

Lelin Jannatunisa — 2025-03-17

Indonesia's success is greatly influenced by economic growth, which is driven by a number of important elements such as exports, investment, consumption, and government involvement in infrastructure development. Determining the partial and simultaneous effects of foreign and domestic investment on Indonesia's economic growth is the purpose of this study. The type of research used is explanatory research with a quantitative approach. All data on foreign investment, domestic investment, and Indonesia's economic growth are the population in this study. The sample in this study consists of time series data from the Central Statistics Agency and Databox for the last ten years, from 2013 to 2023, on foreign investment, domestic investment, and Indonesia's economic growth. Data analysis techniques used in this study include documentation techniques, multiple linear regression tests, classical assumption tests (such as normality, multicollinearity, and heteroscedasticity tests, and autocorrelation), hypothesis tests (such as t and f tests), and determination coefficient tests (R2). Data analysis using eviews version 12.

Analysis of Export Development Potential for Virgin Coconut Oil as a Flagship Regional Product in the International Market

Sri Prilmayanti Awaluddin — 2025-03-17

This study aims to analyze the potential for developing the export of Virgin Coconut Oil (VCO) from Sulalam Topejawa as a flagship regional product of Takalar Regency. The study employs a qualitative approach using a case study method to deeply explore internal and external factors influencing VCO exports. Data collection methods include in-depth interviews, direct observations, document analysis, and comparative studies with other countries such as the Philippines and Sri Lanka. The results show that although global demand for VCO continues to increase, Sulalam VCO still faces significant challenges, including low production standards, lack of international certification, traditional production technology, and weak global branding and marketing strategies. On the other hand, the product has advantages such as abundant local raw material availability, high health value as a natural product, and significant potential for product diversification. Strategies to enhance competitiveness can be carried out through improving production standards and obtaining international certifications such as USDA Organic and HACCP, optimizing global supply chains, implementing aggressive digital marketing, and diversifying products through innovation. Synergy between the government, private sector, and local communities is also essential for the successful development of Sulalam VCO exports. This study provides important recommendations for business actors and the government in developing the VCO industry sustainably, thereby enhancing the competitiveness of local products in the international market and positively impacting the economic well-being of the local community.

The Influence of Peer Conformity and Pocket Money on Students' Lifestyle in Higher Education

Mutiara Iriani — 2025-03-17

This study aims to analyze the influence of peer conformity and pocket money on university students' lifestyles. Today's students often feel compelled to follow current lifestyle trends, influenced by factors such as peer pressure and the availability of pocket money. This study examines whether peer conformity and pocket money, either partially or simultaneously, affect students' lifestyles. The study adopts a quantitative approach with a saturated sampling technique involving 70 respondents. Data were collected using questionnaires and analyzed through multiple linear regression using SPSS version 26. Hypothesis testing was conducted using t-tests, F-tests, and the coefficient of determination (R²). The findings indicate that peer conformity and pocket money each have a positive and significant partial influence on students' lifestyles. Simultaneously, these two factors also positively and significantly influence lifestyle choices. The coefficient of determination (R²) reveals that 72.2% of students' lifestyle variance can be explained by peer conformity and pocket money, while the remaining 27.8% is influenced by other factors not examined in this study. This research highlights the important role of peer interactions and financial resources in shaping students' lifestyle choices, offering valuable insights for educational institutions and parents in guiding students toward balanced and sustainable lifestyle decisions.