From Kitchen to Digital World: E-Business Implementation Strategies in the Culinary Sector Household Industry

Authors

  • Muhammad Sekolah Tinggi Ilmu Ekonomi Sabang
  • Andika Isma Universitas Negeri Makassar
  • Andi Naila Quin Azisah Alisyahbana Universitas Patompo

DOI:

https://doi.org/10.62794/ijober.v1i3.531

Keywords:

e-business implementation, home industry, culinary sector

Abstract

The purpose of this research is to find out the application of the culinary sector household industry and the positive impact in the application of e-business in Makassar City. The subject of this research is the community of Makassar City, which has a home industry that is still classified as a middle to lower class business. This type of research is descriptive qualitative using observation, interview, and documentation data collection. The results showed that the home industry is able to expand employment and provide broad economic opportunities to the community. Maintaining the existence of the home industry is that it must be able to compete, create new creativity and innovation, and increase capital to further develop its business in the present and in the future. home industry players pay more attention to marketed products and try to learn and add knowledge about doing business online and the Makassar City government must pay more attention to the home industry by providing training, both for production and marketing of the products produced.

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Published

2023-09-30

How to Cite

Muhammad, Isma, A., & Alisyahbana, A. N. Q. A. (2023). From Kitchen to Digital World: E-Business Implementation Strategies in the Culinary Sector Household Industry. Indonesian Journal of Business and Entrepreneurship Research, 1(3), 147–155. https://doi.org/10.62794/ijober.v1i3.531

Issue

Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurship Research

Section

Articles

License

Copyright (c) 2023 Muhammad, Andika Isma, Andi Naila Quin Azisah Alisyahbana

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.