ANALISIS GAYA BAHASA IKLAN LAYANAN MASYARAKAT (ILM) TENTANG PANDEMI COVID-19 di YOUTUBE
DOI:
https://doi.org/10.59562/jall.v1i1.638Keywords:
advertising language style, Pandemic Covid-19, YoutubeAbstract
This research is entitled Analysis of the language style of public service advertisements (PSAs) about the Covid-19 pandemic on YouTube. This research is a descriptive qualitative research that aims to describe the style of language contained in Public Service Advertisements (PSAs) related to the Covid-19 Pandemic on Youtube. The style of language examined in public service advertisements about the Covid-19 pandemic on YouTube totals eight advertisements. The results of the study regarding the use of language style in PSAs related to covid-19 found by researchers are 28 data which are divided into six personifications, five anaphora, one alliteration, two asindetons, seven polysyndetons, four hyperboles, two similes, and one metaphor
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Email: jaal@unm.ac.id
